Google Search vs Google Ads

Organic Click-Through Rate/CTR (Google Search) The #1 result in [organic] Google searches enjoy an average CTR of 27.6% The #1 result is 10 times more likely to receive a click compared to a page in the #10 spot (there are 10 results per page, excluding ads) CTR for positions 8-10 are virtually the same: implying...

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